Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
This title draws from a large number of foundation disciplines and closely related professional fields to foster interdisciplinary theory focused on planned events. This revised edition has been updated to reflect and examine a number of substantial and important new ideas.
Sobre o livro:
Número de páginas: 576 páginas
Sobre os autores:
Donald Getz is Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research and special-interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal.
Stephen J. Page is Associate Dean (Research) and Professor of Business and Management at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London and is an Honorary Professor at Cardiff Metropolitan University and the University of Plymouth. He has worked as a tourism consultant with different organizations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah’s Casinos and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 43 books on tourism, leisure and events and is Editor of the leading tourism journal, Tourism Management.